HFD, Ltd.

Creative Floorcoverings. Crucial Trading are people with a passion for creating natural floorcoverings that are a design statement in their own right. We believe the natural beauty of our floorcoverings, flooring, rugs and carpets breathe life and warmth into any room. Our obsessive attention to detail and uncompromising desire for quality can be seen in all our floorcoverings, from the bold stripes of Audrey to the chunky texture of Masai. Unlike other products for your home, our natural floorcoverings offer an all-round sensory experience, from softening the sound to scenting the air – and, of course, the pleasure that comes from feeling our materials underfoot – definitely one you should try for yourself.